
How to use on-chain data for customer support
Public blockchains are built on principles of decentralization, immutability and permissionlessness. On-chain data refers to all data that is stored on a blockchain. You can search for on-chain data by using a block explorer; however, information is often structured in a way that isn't user-friendly. Moreover, lots of unnecessary information is included that the user needs to be able to sift out. There are many use cases for using on-chain data within the context of customer support, whether it understands a user's previous transaction history or their wallet balance.Requesting information from a user manually, such as their wallet address or transaction ID, before answering a support query wastes time and results in a worse support experience for the end user. Moreover, having to switch between different chat platforms and block explorers trying to figure out what's going on wastes time and lowers productivity.Mava enables you to automatically gather on-chain data from a user in a privacy-centric way - streamlining support queries and improving your community's overall support experience.